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The sprinkler strategy (also known as sprinkler diffusion strategy) is a market entry strategy based on the principle of diversification in which a company attempts to enter as many markets as possible in a relatively short time. A successful implementation of the sprinkler strategy requires a high standardization of marketing activities due to the extreme difficulty implied in the simultaneous maximization of marketing activities' customization and of the number of successful market entries. Usually, a certain amount of failed market entries and withdrawals from some markets is accepted if a sprinkler strategy is used. In case a waterfall strategy and a sprinkler strategy are used together, this yields a combined waterfall-sprinkler-strategy.〔Schmid, S. (2006): ''Internationales Management'', 5th ed., München-Wien-Oldenbourg.〕 == Advantages and disadvantages of the sprinkler strategy== ''Advantages'' of the sprinkler strategy are: * Once a market is successfully entered, its market entry barriers work against potential followers (first-mover advantages). * The risk associated with multiple simultaneous market entry attempts is distributed regionally (risk diversification). * Entering multiple markets simultaneously is likely to result in a high volume of sales which is beneficial with respect to capacity utilization. * By achieving market entry in multiple markets the company makes full use of its competitive advantage. * Multiple simultaneous market entries in foreign markets allow for a more rapid development of international markets. ''Disadvantages'' of the sprinkler strategy are: * A successful implementation of the sprinkler strategy incurs a high need for many financial and personnel resources in a very short time frame. * If too many market entries are unsuccessful and the strategy fails, major losses to the company are highly probable. * There is less or no opportunity to learn from earlier market entries and apply the lessons learned when making later market entries. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Sprinkler strategy」の詳細全文を読む スポンサード リンク
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